UX fundamentals

Learn the fundamentals of UX and how to kick-start customer-centred thinking within your organisation.

Description

New to user experience?

This introductory one-day course will give you a grounding in the fundamentals of user experience (UX) to use as a team of one, or as part of a wider team. You'll gain a proper understanding of user experience, usability, information architecture and user-centred design (UCD).

Course content

You'll learn all about the stages of the UCD process, discovery, design and evaluation, as well as the principles of user-centred design and the UX tools and techniques you can use. Help your business to achieve its goals by becoming a customer-centric organisation.

Come on our UX training course and you'll learn how to:

  • Plan research
    Learn how to identify users' needs and goals, carry out discovery activities to understand business requirements, agree on goals and understand who your target audience is
  • Choose UX activities
    Select the right methods from a toolkit: design workshops, product definition, mental models, design concepts, ideation, sketching, structure and navigation, wireframing, prototyping, expert evaluation, usability testing, customer feedback
  • Analyse data
    Choose the right analysis techniques and turn your analysis into actionable design solutions, understanding how to make sense of all the data you've gathered and use it to drive solutions
  • Measure success
    Define the performance metrics to allow you and stakeholders to know if your solutions are working, and that you're achieving business objectives
  • Communicate findings
    Present to stakeholders and put together the right types of research deliverables
  • Promote UX across your organisation
    Build a UX team that has the right cultural fit and encourage a user-centred culture within your team and the wider organisation

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