User research

Learn everything about what your users want User research provides essential insights into any aspect of your business and digital presence - both existing and in the future. This course will equip you with a toolkit to use in your own organisation straightaway.

Description

Learn everything about what your users want

User research provides essential insights into any aspect of your business and digital presence – both existing and in the future. This course will equip you with a toolkit to use in your own organisation straightaway.

You'll learn how discovery and research fit in to a user-centred design (UCD) process, all with an expert practitioner who conducts user research on a daily basis and using real world examples.

During the training course you'll learn how to:

Course content

  • Choose the appropriate type of research
    Learn the strengths and weaknesses of each method, which ones are suitable for your projects and in which order to conduct them
  • Gather and make sense of business and user needs
    Ensure you take both into account for the best possible solutions
  • Plan your research
    We'll advise on how to build the case for research to stakeholders and use your resources to get the most value
  • Conduct interviews and gather data
    Through hands-on exercises, you'll practice one of the most common and effective research techniques
  • Analyse data
    Carry out all the different analysis techniques
  • Turn analysis into actionable recommendations
    Learn how to make sense of all the data you've gathered and use it to drive solutions
  • Communicate your findings
    Get tips on presenting to stakeholders and putting together different types of research deliverables

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